Cdiscount is considered the “Amazon of France” and is – behind the American market leader – the most popular e-commerce platform in the country. Cdiscount initially positioned itself as a discount online retailer, with household appliances, technology and food as its main segments. However, due to the strong demand, the company now manages all product categories and has long since become a generalist. With 8.6 million active users and 19 million visitors (unique visitors) per month, Cdisocunt generated a domestic online turnover of 3.4 billion euros in 2017.