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  • Social commerce in Europe: What retailers should know

    by Johanna Deger 11. August 2021
    11. August 2021

    Online shopping via smartphone is becoming an ever more common habit for European consumers. Here’s what you should bear in mind in order to meet the changing consumer habits of …

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  • E-commerce trends in Europe: increasing demands regarding the user experience

    by Johanna Deger 28. January 2021
    28. January 2021

    The pandemic is functioning as a catalyst for the already booming e-commerce sector in Europe. It is accelerating many existing developments, such as the increased use of digital technologies or …

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  • Social Selling within B2B enviroments: Accompany, support and convince customers

    by Johanna Deger 29. September 2020
    29. September 2020

    In times of Corona, B2B companies are increasingly recognizing the potential of social selling. Alas, this involves much more than direct sales via digital channels: With social selling, you are …

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  • The Evolution of E-Commerce: From Online Shop to Social Shopping

    by Johanna Deger 15. April 2020
    15. April 2020

    If you want to sell successfully online in 2020, you need to do more than just keep your shop technically up to date. Social commerce is changing online commerce worldwide …

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  • Cross-Border Commerce: Tipps für die Gestaltung Ihres Online-Auftritts

    by Johanna Deger 22. October 2019
    22. October 2019

    E-Commerce boomt, aber wer als Global Player erfolgreich bestehen will, muss einige Hürden meistern. Vom optimalen Payment-Portfolio über Progressive Web Apps bis hin zu Social Commerce: Das sind die wichtigsten …

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  • Little Red Book: Chinas neue Größe für Cross-Border-Shopping

    by Johanna Deger 5. August 2019
    5. August 2019

    Xiaohongshu, auch bekannt als Little Red Book oder RED, gilt als eine der am schnellsten wachsenden Social-Commerce-Plattformen Chinas. Deutschen Händlern bieten sich damit neue Wege, um Produkte zu verkaufen und …

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