VIEW. By SupplyX: New logistics solution for clarity and transparency
Press release
With its latest solution VIEW. By SupplyX, SupplyX is launching a new innovation for supply chains that not only makes logistics transparent but also translates it into a real scope for action. The product is aimed at companies that want to control their global goods flows, better assess risks, and intelligently network processes without having to struggle with container numbers or silos.
VIEW. By SupplyX combines three key strengths in one solution: technological excellence, operational understanding of logistics processes, and decades of retail experience within the Otto Group. This combination makes the product unique in Germany and enables companies to focus on what matters most – demand-driven, cost-optimized, and traceable goods flows at all times. The solution was developed from practical experience for practical use, with a clear focus on the actual challenges that retail companies are facing. A deep understanding of procurement realities, assortment logic, and time-critical goods flows has been directly incorporated into the architecture of VIEW. By SupplyX – therefore fundamentally distinguishing it from generic platform solutions.
Henning Udo Goldmann, CEO
“With VIEW. By SupplyX, we are closing a gap that many companies have been aware of for years: while they do have a lot of data, they are lacking a real overview,” says Henning Goldmann, CEO of SupplyX. “Our solution was developed from retail practice, based on real requirements. That’s exactly why it not only provides information but also practical answers – something that really helps in day-to-day business.”
Product information where it is needed
VIEW. By SupplyX links detailed order data (P/O, item numbers, SKU, etc.) directly to transport information – in real time and from a single source. This eliminates the need for alignment between product and logistics that companies previously often performed manually. Instead of incomprehensible partial data or sporadic status reports, SupplyX provides a clear picture: Which products are actually on the way? In what quantities? When will they arrive? And where do they need to be prioritized? This creates transparency and improves both the quality of decision-making and operational responsiveness along the entire supply chain.
What makes VIEW. By SupplyX special:
- Complete data, no gaps: The combination of internal and external sources—from suppliers to the target region—is significantly more comprehensive than standard market solutions.
- Automatically understandable: Logistics data is automatically translated at the P/O, item, or SKU level depending on the user role, without any additional effort on the part of the customer.
- Retail Intelligence: The solution is based on decades of retail experience from the Otto Group, supplemented by machine learning and rule-based analytics.
- Seamless integration: The platform integrates easily into existing systems and distributes information where it is needed. No major IT project is necessary.
- Future-proof and adaptive: Thanks to the continuously expandable cloud infrastructure, all customers automatically benefit from new data feeds and functions – no release marathons needed.
Focus on product instead of logistics – clarity that counts
The most striking difference to classic supply chain transparency lies in the consistent focus on product information instead of logistical units. It’s not just the container ship that matters: at VIEW. By SupplyX, it’s about the arrival time of the ordered item, meeting seasonal requirements (e.g., peak seasons such as Christmas), or the timely booking of campaign goods. This is where the new solution provides greater planning security and a demand-oriented alignment with the actual processes of the business.
“We do not just provide the location of a container – we provide the arrival time of the items,” says Goldmann. “Knowledge is power. Especially when it is available at the right time and in the right place. Those who understand in detail what’s on the move along the supply chain make better decisions and gain clarity where others only see complexity.”
Find out more about the new logistics solution VIEW. By SupplyX on our website. Further information on Supply Chain Visibility, logistics, and SCM can be found on the SupplyX blog.