VIEW. By SupplyX: New Logistics Solution Brings Clarity Where Others Only See Data
With VIEW. By SupplyX, SupplyX is bringing a new solution for supply chains to market that not only makes logistics transparent, but translates it into real room for action. The product is aimed at companies that want to precisely control their global flows of goods, better assess risks and intelligently network processes, without having to struggle with container numbers or system breaks.
VIEW. By SupplyX combines three core strengths in one solution: Technological excellence, operational understanding of logistics processes and decades of retail experience within the Otto Group. This combination makes the product unique in the German market and enables companies to focus on what matters most – demand-driven, cost-optimized and always traceable flows of goods. The solution was developed from practice for practice, with a clear focus on the real challenges in retail. The deep understanding of procurement realities, assortment logic and time-critical goods flows has been directly incorporated into the architecture of VIEW By SupplyX and fundamentally distinguishes it from generic platform solutions.
"With VIEW. By SupplyX, we are closing a gap that many companies have known for years: they have data, but no real overview," says Henning Goldmann, CEO of SupplyX. "Our solution was developed from concrete retail practice, based on real requirements. That is precisely why it delivers not just information, but answers that genuinely help in day-to-day business."
Product information where it is needed
VIEW. By SupplyX links detailed order data (P/O, item numbers, SKU, etc.) directly with transport information – in real time and from a single source. This eliminates the previously often manual reconciliation between product and logistics for companies. Instead of incomprehensible partial data or isolated status messages, SupplyX provides a clear picture: Which products are specifically in transit? In what quantity? When will they arrive? And where do they need to be prioritized? This creates transparency and improves both decision-making quality and operational responsiveness along the entire supply chain.
What makes VIEW. By SupplyX special:
- All data, no gaps: The combination of internal and external sources – from suppliers to the destination region – is significantly more comprehensive than standard market solutions.
- Automatically understandable: Logistics data is automatically translated depending on the user role at P/O, item or SKU level, without additional effort on the customer side.
- Retail Intelligence: The solution is based on decades of retail experience from the Otto Group, supplemented by machine learning and rule-based analytics.
- Seamlessly integrable: The platform integrates easily into existing systems and distributes information to where it is needed. No large-scale IT project is required.
- Future-proof and capable of learning: Thanks to the continuously expandable cloud infrastructure, all customers automatically benefit from new data feeds and features – without any release marathon.
Product instead of logistics – clarity that counts
The biggest difference from classic supply chain transparency lies in the consistent focus on product information rather than logistical units. The container ship alone is not the decisive factor: VIEW. By SupplyX is about the arrival time of the ordered item, meeting seasonal requirements (for example peak seasons such as Christmas) or the timely booking of campaign goods. It is precisely here that the new solution provides greater planning reliability and a demand-oriented alignment with the real processes of the business.
"We don't just deliver the location of a container – we deliver the arrival time of the items," says Goldmann. "Knowledge is power. Especially when it is available at the right time and in the right place. Those who understand in detail what is moving in the supply chain make better decisions and gain clarity where others only see complexity."
More information on the topics of supply chain visibility, logistics and SCM can be found in the SupplyX Blog.